Privacy Policy

Privacy policy

We take the protection of your personal data very seriously and adhere strictly to the rules of the data protection laws applicable to us. Under no circumstances will the data collected be sold or passed on to third parties without authorization. The following statement provides you with an overview of how we ensure this protection, and what kind of data is collected for what purpose.

The goal for us is to minimize all data and review it for appropriateness. Data that does not fulfill a clear purpose will be deleted by us. All activities are documented by the company SM DANCE SOLUTIONS UG (haftungsbeschränkt).

The data controller responsible for the processing of personal data by and through this homepage is SM DANCE SOLUTIONS UG (haftungsbeschränkt)

Contact form

Personal data such as names, company, postal and e-mail addresses, telephone numbers, etc. are transmitted to us via the contact form. These will only be used to process your request. We do not store data that we receive via the contact form.


We automatically collect information that your browser sends to us and store it in our server log file. This information includes:

  • Browser type/version
  • Operating system used
  • Referrer URL (the previously visited page)
  • Host name of the accessing computer (IP address)
  • Time of the server request.

This data is not merged with other data sources, and the data is deleted following an anonymous statistical evaluation; it is not possible to draw any conclusions about your person.


We use so-called cookies on our website. These are small files that your browser automatically creates and that are stored on your terminal device when you visit our site. The use of so-called necessary cookies helps us to make our website more appealing to you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after leaving our site. In addition, we also use temporary cookies to optimize the degree of user-friendliness, which are stored on your terminal device for a certain specified period of time. If you visit our site again to use our services, it is automatically recognized that you have already been with us and which entries and settings you have made, so that you do not have to enter them again (e.g. shopping cart function). You can set your browser so that no cookies are stored on your computer, or a notice always appears before a new cookie is stored. The complete deactivation of cookies may mean that you cannot use all the functions of our website. You can also delete stored cookies yourself at any time.


This website also uses technologies from e-tracker GmbH ( to collect and store data for marketing and optimization purposes. From this data, usage profiles can be created under a pseudonym. Cookies are used for this purpose. Cookies are small text files that are stored locally in the cache of the site visitor’s Internet browser. The cookies allow the recognition of the Internet browser. The data collected with the etracker technologies will not be used to personally identify the visitor to this website without the consent of the person concerned (to be granted separately), and it will not be merged with personal data about the bearer of the pseudonym. Reference is made to this data protection policy and the technologies of etracker-GmbH when the user accesses the homepage. The identification of the user and the merging of data only takes place if the visitor has actively given their consent via the so-called “cookie box”. The visitor can revoke their consent at any time. The revocation of consent shall not affect the lawfulness of the processing carried out on the basis of the consent until the revocation. Incidentally, data collection and storage can be objected to at any time with effect for the future.

Google Analytics

This website also uses Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called “cookies”, which are small text files that are automatically generated by your browser and stored on your computer to enable an analysis of your use of the website. The information generated by the cookie about your use of this website will be transmitted to and stored by Google on servers in the United States. Your IP address or your user data – if you are logged in to Google at the same time – will be shortened beforehand by Google within the EU member states or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On our behalf – and on the basis of a written contract stipulating a commission processing agreement – Google will use this information to evaluate the use of the website, to compile reports on website activities and to provide us with further services related to the use of the website and the Internet.

Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and rendering other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.

Google Analytics is only used with your prior consent. You can revoke your consent at any time or delete cookies stored in your browser or set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases, or in general. You can prevent the collection and further processing of your data by Google by downloading and installing the plug-in at the following link ( If cookies are not accepted, the functionality of our website may be limited. The revocation of consent shall not affect the lawfulness of the processing carried out on the basis of the consent until the revocation. More information on the terms of use and data protection can be found at and It should be noted that, on this website, Google Analytics has been extended by the code “gat._anonymizeIp();” to ensure the anonymized collection of IP addresses (so-called IP masking).

Google also processes your data, in particular, in the USA. We would like to point out that, according to current European law, there is no adequate level of protection for personal data in the USA. There is currently no adequacy decision for a data transfer to the USA. Data transfer to the USA is, therefore, associated with unknown risks, which is why we obtain your consent before transferring data. Your data will not be shared with Google without your consent

Google reCaptcha

We use the service “Google reCAPTCHA” (hereinafter “reCAPTCHA”) provided by Google on our website. With reCAPTCHA, we check and ascertain whether the data entry on our website (e.g. in a contact form) is made by a human or by an automated program (so-called “bot”). For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, time spent by the website visitor on the website or mouse movements made by the user). The data processing is based on our legitimate interest to protect our online offer from abusive automated crawling and spam. The data collected during the analysis is forwarded to Google. reCAPTCHA is only used with your prior consent. You can revoke your consent at any time. This has no effect on past processing operations.

Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO); Website: policy: Opt-Out-Plugin: for the display of advertisements:

For more information about Google reCAPTCHA and Google’s privacy policy, please see the following links: and

Google also processes your data, in particular, in the USA. We would like to point out that, according to current European law, there is no adequate level of protection for personal data in the USA. There is currently no adequacy decision for a data transfer to the USA. Data transfer to the USA is, therefore, associated with unknown risks, which is why we obtain your consent before transferring data. Your data will not be shared with Google without your consent.

Google Maps

Within our storelocator we integrate the maps of the "Google Maps" service of the provider Google. The data processed may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually executed within the framework of the settings of their mobile devices); service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO); Website: policy: Opt-Out-Plugin: for the display of advertisements:


This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service with which the newsletter dispatch can be organised and analysed. The data you enter for the purpose of receiving newsletters (e.g. e-mail address) is stored on CleverReach's servers in Germany or Ireland. Our newsletters sent with CleverReach enable us to analyse the behaviour of the newsletter recipients. Among other things, we can analyse how many recipients have opened the newsletter message and how often which link in the newsletter was clicked on. For more information on data analysis by CleverReach newsletters, please visit: In the reports, data of the opening and clicking recipients are displayed anonymously. Activation also prevents the collection and processing of complete IP addresses and cookies. For more details, please refer to the CleverReach data protection provisions at: We have concluded an order processing contract with CleverReach and fully implement the strict requirements of the German data protection authorities when using CleverReach. When you register for the newsletter, we also store the IP address of the IT system used by you at the time of registration as well as the date and time of registration, which is assigned by your Internet service provider (ISP). The collection of this data is necessary in order to be able to trace the (possible) misuse of your email address at a later date and therefore serves our legal protection.

You will only receive our free newsletter with your express consent. The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose, you will find a corresponding link in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter at any time directly on our website or to inform us of this in another way. The legal basis for data processing for the purpose of sending the newsletter is Art. 6 (1) a DSGVO. For legal reasons, a confirmation email is sent to the email address you entered for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation email serves to check whether you, as the owner of the email address, have authorised the receipt of the newsletter. The only mandatory information for sending the newsletter is your e-mail address. The provision of further, separately marked data is voluntary and will be used to address you personally, for example. After your confirmation, we store your e-mail address for the purpose of sending you the newsletter. The data you provide us with for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of CleverReach after you unsubscribe from the newsletter. Data that has been stored by us for other purposes remains unaffected by this.

Trusted Shops

Trusted Shops widgets are integrated on this website to display Trusted Shops services (e.g. seal of approval, collected ratings) and to offer Trusted Shops products to shoppers after they have placed an order. This serves to protect our legitimate interests in optimal marketing by enabling secure shopping in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO, which prevail in the context of a balancing of interests. The trust badge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, Germany, with whom we are jointly responsible for data protection pursuant to Art. 26 DSGVO. Within the framework of this data protection notice, we inform you in the following about the essential contractual contents in accordance with Art. 26 (2) DSGVO. The trust badge is provided within the scope of joint responsibility by a US-American CDN provider (content delivery network). An appropriate level of data protection is ensured by standard data protection clauses and further contractual measures. Further information on the data protection of Trusted Shops GmbH can be found in their data protection declaration.

When the Trustbadge is called up, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of the call-up, the amount of data transferred and the requesting provider (access data) and documents the call-up. The IP address is anonymised immediately after collection so that the stored data cannot be assigned to you personally. The anonymised data is used in particular for statistical purposes and for error analysis. After the order has been completed, your email address, which has been hashed using a cryptological one-way function, is transmitted to Trusted Shops GmbH. The legal basis is Art. 6 para. 1 p. 1 lit. f DSGVO. This serves to check whether you are already registered for services with Trusted Shops GmbH and is therefore necessary for the fulfilment of our and Trusted Shops' overriding legitimate interests in the provision of the buyer protection linked to the specific order in each case and the transactional evaluation services in accordance with Art. 6 (1) sentence 1 lit. f DSGVO. If this is the case, further processing will be carried out in accordance with the contractual agreement between you and Trusted Shops. If you have not yet registered for the services, you will subsequently be given the opportunity to do so for the first time. Further processing after registration also depends on the contractual agreement with Trusted Shops GmbH.If you do not register, all transmitted data will be automatically deleted by Trusted Shops GmbH and a personal reference is then no longer possible. Trusted Shops uses service providers in the areas of hosting, monitoring and logging. The legal basis is Art. 6 para. 1 lit. f DSGVO for the purpose of ensuring trouble-free operation. Processing may take place in third countries (USA and Israel). An adequate level of data protection is ensured in the case of the USA by standard data protection clauses and further contractual measures and in the case of Israel by an adequacy decision.

Within the framework of the joint responsibility existing between us and Trusted Shops GmbH, please prefer to contact Trusted Shops GmbH with data protection questions and to assert your rights using the contact options given in the data protection information linked above. Irrespective of this, however, you can always contact the data controller of your choice. Your enquiry will then, if necessary, be passed on to the other responsible person for a response.


We offer users and customers the possibility to register a customer account for our website. The registration and log-in data is transmitted to us and stored for the duration of the customer account. Data is only passed on to third parties at the request of the customer.
The following data is collected as part of the registration process:

  • Salutation,
  • First and last name,
  • E-mail address and password,
  • Address,
  • IP address of the user,
  • Date and time of registration.

After submitting the registration, you will receive a confirmation link sent to the e-mail address you provided. You must confirm your registration for it to take effect.
The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected or otherwise processed. This is the case when we (or you) cancel your registration, the deletion does not conflict with any retention or other storage periods, and all open orders have been processed.

Log-in, as well as order and contract processing within the store

Provided that you log in via your account, you can place orders with the data you have stored with us. We process the personal data provided by you exclusively for the purposes of enabling your log-in, the conclusion and fulfillment or processing of a contract with you, for the purpose of managing your customer account and fulfilling our obligations to keep records under tax and commercial law. We store the data collected for the processing of the contract for the duration of the contract and until the expiry of the statutory warranty rights and tax retention obligations.

Payment service provider and logistics service provider

For the processing of a contract via our website, it is necessary to pass on your payment data (first name, last name, address, goods, purchase price) to a payment service provider chosen by you. In addition, we pass on details of your delivery address to logistics and shipping service providers commissioned by us. In order to ensure that the goods can be delivered according to your wishes, we may transmit your e-mail address to the logistics and shipping service providers commissioned by us. They will contact you for delivery if necessary. The respective data will be transmitted exclusively for the purpose of delivery and deleted after successful delivery.
We offer the following payment options from which you can choose:

  • Credit card:
    If you select payment by credit card, the payment data you enter will be transmitted to Payone GmbH, Lyoner Straße 9, 60528 Frankfurt am Main, Germany. Payment processing is handled by an external site of Payone. You can find the corresponding data protection information from Payone here. After the transaction is completed, your account will be debited with the invoice amount.

SSL encryption

It is important to us that your personal data is as secure as possible. It is, therefore, transmitted using SSL encryption.

Legal basis

The processing of personal data is carried out according to the following legal bases:
You have given your consent to the processing of personal data concerning you for one or more specific purposes, Art. 6 (1) a) GDPR;
The processing is necessary for the performance of a contract, with you or for the implementation of pre-contractual measures, which are carried out at your request, Art. 6 (1) b) GDPR;
The processing is necessary for compliance with a legal obligation to which we are subject, Art. 6 (1) c) GDPR;
The processing is necessary to protect our legitimate interests or those of a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, in particular, where the data subject is a child, Art. 6 (1) f)


As the data owner, you have many rights that you can exercise.

  • The disclosure of whether and where information is held about you
    We document our activities regarding your data. We will be happy to inform you where your data is stored in our company or whether this data has already been deleted.
  • The disclosure of information held about you
    You have the right at any time to obtain information about the data stored with regard to your person, its origin and recipients, as well as the purpose of the storage. We will gladly provide you with information about the stored data within the legal rights to information.
  • Data transport
    If you do not want to enter data several times over, we will pass on the data internally at your request. This applies if our website should change. This applies when you have inquiries that involve dealers. Otherwise, the data will be deleted immediately.
  • Deletion
    All data can be deleted by you with us if you wish. You will receive a list of the data we have stored. You decide which data to delete or keep.
  • Correction
    Data can be corrected by you. No checks or reasons need to be given for this correction.
  • Contradiction
    You can object to the processing of your data.
  • Restriction of processing
    You can assert a claim for the restricted processing of your data.
  • Data portability
    You have the right to receive your data processed by us in a common, structured and machine-readable format, as well as the right to transfer this data to a third party or to have it transferred directly by us.
  • Lodge a complaint with a supervisory authority
    You have the right to lodge a complaint with the competent data protection supervisory authority at any time.
    The provision of your personal data is partly necessary for the optimal displaying of (and access to) our homepage. Without said provision, accessing our homepage may not be possible, and its display may be limited, or an online purchase may not be possible.

More information

Your trust is important to us. Therefore, we will be happy to answer your questions regarding the processing of your personal data at any time. If you have any questions that have not been answered by this data protection policy, or if you would like more detailed information on any point, please contact us by e-mail at our address



For assistance, please email us at